A product system your team keeps — not a hire you gamble on.
Most product help sells you the ideal team. We install a system the one you have can actually run: judgment where you need it, hands where you don’t, yours to keep.
Write to [email protected] →What we do.
Most product advice sells you the ideal end-state — the empowered team, the dedicated hire, the full reorg. We install the path instead, built for the team you have.
Fractional product leadership
Senior product leadership, embedded part-time: discovery, roadmap, and delivery. Whether you’re a founder still carrying product, a lean team buried in execution, or an operator with a process that should run itself. Interim or ongoing. Remote, 5–20 hours a week.
Every engagement starts with a two-week diagnostic.
Product ops & AI workflows
The workflows that keep product decisions honest: insight ops, evidence bases, and agent-assisted automation with explicit rules for what runs alone and what waits for a human. Contained, bounded reasoning can run on its own; open-ended judgment stays supervised.
Product strategy
Platform strategy, positioning, and evidence-scored roadmaps. Strategy sprints that finish in weeks, not quarters — with the not-doing list written down.
Data & decision systems
Dashboards and decision views over your real numbers — analytics people actually use, from the warehouse to the Monday meeting.
Technology architecture
Data models, integrations, and infrastructure that hold up — and that modern, AI-assisted workflows can actually plug into.
Automation
Repetitive work, removed. We were automating workflows before LLMs; agents raised the ceiling on what qualifies.
Understand first. Then build.
No package on day one. Every engagement starts with your users, your numbers, and your workflows. The recommendation comes from what we find, and sometimes that’s a smaller project than you expected. Either way you keep the diagnostic and the map.
Discover
Two weeks: interviews, metrics, and a walk through how work actually flows. What hurts, what repeats, what’s worth doing next. It doubles as a working session, so you see how we operate before committing to more.
You get→ a diagnostic: where you stand, the top gaps, and a priority-ordered plan.
Advise and build
Strategy where direction is the gap; hands-on building where execution is. Automations earn autonomy: they run supervised first and graduate only after passing tests against real behavior. Built for the team you have, no reorg required.
You get→ working systems on the tools you already use — and the reasoning behind every call.
Hand over
Documentation, owners, habits. Tune what works, retire what drifts. Most consultants create dependency. The point here is the opposite — the engagement ends when the system runs without us.
You get→ a system your team owns.
Twelve years in product. Michael led product at Storj, a distributed cloud platform: product ops, platform strategy, and an internal RAG tool that cut discovery from weeks to days. Before that, platform services inside BlackLine’s $200M+ ARR financial close suite, and ID.me as it scaled past 55M members.
Ocrah shipped client work in data systems, architecture, and automation before agents were the headline. kid.studio is the same method in production: one person, agents doing the execution, every decision tested against real behavior. We consult like operators because we are ones.
A short note about your product or your problem is enough.